North Central High School and Financial Center Partner to Create Revenue Streams
North Central High School Athletics and Financial Center join forces this fall to offer an exclusive Panther Free Checking account. In exchange for the rights to promote Panther Checking through various school and athletic venues, Financial Center is giving back a percentage of the revenue generated from Panther Checking accounts to North Central High School's athletic program. The account is free and available to students, parents, faculty and staff, alumni, and any other North Central fans and includes a Panther branded debit card and checks, as well as a number of additional perks.
"We are extremely excited to be the first high school in Indianapolis to offer this unique program," said Chuck Jones, North Central's Athletic Director. "Not only is this an extremely cool way for Panther fans to show their school spirit, but it's also the easiest way for them to support our athletic programs at no additional cost to them."
Panther Free Checking will officially launch on Thursday, August 13th at North Central's football scramble against Noblesville High School. Financial Center will be on hand to discuss account details as well as to open accounts. The school's goal is to open 500 new Panther Free Checking accounts over the course of the 2010-2011 school year in order to fund designated programs.
The concept of team-branded banking products is visible all over the professional sports world and has even made its way into the college arena, however the application at the high school level is new. At a time when Indiana's schools are struggling with how to compensate for state funding cuts, and financial institutions are looking for new ways to cultivate new client relationships and revenue streams, partnerships like this provide a win-win for both parties.
"We certainly want to continue as many of our extracurricular activities as possible at no additional cost to the families of our students, and Financial Center presented us with a unique way to do just that," said C.E. Quandt, Principal of North Central High School.
This is not the first partnership between Financial Center and North Central High School. In 2007, the credit union opened its first student-run Center inside North Central's J. Everett Light Career Center and also launched a financial literacy curriculum series through the high school's business classes. In addition to providing students with real-life work experience, Financial Center's curriculum provides students the information and resources to give them a more solid start to a successful financial future.
"Financial Center is always looking for new and creative ways to cultivate deeper relationships with our members, create opportunities to gain new members, and give back to the communities we serve," said Bryan Fluke, Vice President of Marketing Operations for Financial Center. "Because of our focus on education and the partnership we already had with North Central High School, the Panther Checking and give-back program gave us a way to accomplish all of these goals."