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Financial Center Wins Best in Nation Award for Financial Literacy Programs

March 18, 2015

Financial Center First Credit Union has been awarded the 2014 National Desjardins Adult Financial Education Award (asset category $150 million-$500 million) from the Credit Union National Administration (CUNA). The award was presented at CUNA’s Government Affairs Conference in Washington, D.C. on March 11 to J. Kevin Ryan, Financial Center’s President and CEO, William Hord, Vice President of Enterprise Risk Management, and Marco Dominquez, Director of Community Relations.

The Desjardins Adult Financial Education Award recognizes outstanding leadership of a credit union for personal finance education programs for members and the community through face-to-face teaching, publicity and organizational collaboration. Financial Center has won the state Desjardins Adult Education Award for the past seven years, but this is its first national prize.

“Managing your finances can be complicated,” commented J. Kevin Ryan, Financial Center President and CEO. “Financial Center is passionate about filling the education gap both for our members and the community – knowing the profound impact knowledge can have on making informed decisions that improve your quality of life.”

Financial Center’s strategy to provide financial education is multi-pronged. Utilizing its 21 Certified Credit Union Financial Counselors, Financial Center hosted 15 member seminars, over 40 lunchtime workshops for employees of its business members, weekly seminars at the Mexican Consulate’s office, and two brewery start-up workshops. The credit union also partnered with other not-for-profits to provide budgeting and credit workshops and one-on-one counseling services. Appointments generated from workshops provided an opportunity for one-on-one financial counseling. The credit union also used its digital channels to send monthly newsletters that focused on relevant and timely financial news, investment strategies, and discounted/free services provided through the credit union.


Photo: Financial Center Representatives William Hord, Vice President of Enterprise Risk Management; J. Kevin Ryan, President/CEO; and Marco Dominguez, Director of Community Relations accept the Desjardin Award from John Graham, Chair of the CUNA Awards Committee and President/CEO of the Kentucky Employees Credit Union.


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