Financial Center Receives Best Practice Award for Marketing
Financial Center First Credit Union was awarded the 2016 Best Practice Award for Marketing by the Credit Union Journal, the nation’s leading credit union newsweekly. Financial Center took home the award for its development of a Marketing Campaign ROI Tracking Process, which helps the marketing department develop strategies that are well aligned with credit union goals, collaborate with departments that contribute to a marketing campaign’s success, and demonstrate marketing’s value to the organization’s bottom line.
Since developing the ROI process in 2015, Financial Center’s marketing department has reported ROI results on eleven campaigns and demonstrated a Return on Investment that is more than double its annual advertising spend.
Financial Center was one of only 14 credit unions from across the nation who were honored with a Best Practice Award, which recognize innovation in credit union practice, policy, product or procedures and that demonstrate real-world results.
About Financial Center: Financial Center First Credit Union has been serving consumers who live or work in Boone, Brown, Hamilton, Hancock, Hendricks, Johnson, Marion, Morgan, Putnam, and Shelby Counties as well as other special groups for over 63 years. Over 53,000 members take advantage of favorable deposit and loan rates as well as reduced fees by banking with the Indianapolis-based credit union. Financial Center is a not-for-profit entity that employs 145 people. Guided by a volunteer Board of Directors, Financial Center’s mission is to ‘Improve Members’ Financial Lives’.